Intertwining passion and professionalism for humans, products, and pixels
Welcome! I’m Danial Keshani—a seasoned UX/UI designer who consistently pushes beyond conventional boundaries. With extensive experience collaborating with prominent brands, international clients, and industry leaders in ecommerce, banking, and finance, I craft data-driven design systems that redefine user experiences.
My holistic approach spans every stage of the design process—from in-depth user research, meticulous wireframing, and rapid prototyping to steering Scrum teams through sophisticated multivariate testing. When you partner with me, you’re not simply hiring a designer; you’re engaging a strategic ally dedicated to delivering innovative, user-centered solutions that drive tangible success. Together, we’ll create experiences that truly resonate and exceed expectations.
Expertise
- User Experience (UX) Design & Strategy
- Design Systems Governance & Design Tokens
- AI-Augmented UX Workflows
- Conversion Rate Optimisation (CRO)
- User Interface (UI) / Visual Design
- Cross-Cultural UX (MEA, European markets)
- User Research — Testing, Interviews & Synthesis
- Customer Journey Mapping & Optimisation
- Interaction Design & Prototyping
- Design Leadership & People Management
- Experimentation Strategy & A/B Testing
- Front-end Fluency (HTML5, CSS3)
Tools
- Figma (including AI features, Dev Mode & MCP integration)
- Claude / AI-assisted design workflows
- Contentsquare
- Microsoft Clarity
- Hotjar
- Google Tag Manager / Google Analytics
- Maze
- Miro
- Zeroheight
- And a good cup of Espresso ☕
Languages
English ★★★★
Dutch ★★★