About

Intertwining passion and professionalism for humans, products, and pixels

Welcome! I’m Danial Keshani—a seasoned UX/UI designer who consistently pushes beyond conventional boundaries. With extensive experience collaborating with prominent brands, international clients, and industry leaders in ecommerce, banking, and finance, I craft data-driven design systems that redefine user experiences.

My holistic approach spans every stage of the design process—from in-depth user research, meticulous wireframing, and rapid prototyping to steering Scrum teams through sophisticated multivariate testing. When you partner with me, you’re not simply hiring a designer; you’re engaging a strategic ally dedicated to delivering innovative, user-centered solutions that drive tangible success. Together, we’ll create experiences that truly resonate and exceed expectations.

Expertise

  • User Experience (UX) Design & Strategy
  • Design Systems Governance & Design Tokens
  • AI-Augmented UX Workflows
  • Conversion Rate Optimisation (CRO)
  • User Interface (UI) / Visual Design
  • Cross-Cultural UX (MEA, European markets)
  • User Research — Testing, Interviews & Synthesis
  • Customer Journey Mapping & Optimisation
  • Interaction Design & Prototyping
  • Design Leadership & People Management
  • Experimentation Strategy & A/B Testing
  • Front-end Fluency (HTML5, CSS3)

Tools

  • Figma (including AI features, Dev Mode & MCP integration)
  • Claude / AI-assisted design workflows
  • Contentsquare
  • Microsoft Clarity
  • Hotjar
  • Google Tag Manager / Google Analytics
  • Maze
  • Miro
  • Zeroheight
  • And a good cup of Espresso ☕

Languages

English ★★★★

Dutch ★★★